Links to recent articles at our Market Intelligence Blog
Problems and Opportunities
Where to spend my never-quite-enough time, resources, and money?
Better Marketing, Starting Today
Most companies, large and small, can quickly make their business more relevant and appealing to potential customers by addressing 3 areas:
ASSURING THE SUCCESS OF YOUR NEW VENTURE
Along with technical excellence and solid finance, attending to these market-facing factors will assure that customers are waiting, $$$ in hand, when you launch.
Marketing Is More Effective When Targeted to Personality Profiles
A recent study proves that incorporating customers’ personality traits into your market segmentation scheme can improve the effectiveness of your advertising and communications … See more at
Maximize Your Research ROI
Here are 5 Rules of Research Strategy that will assure you get a handsome ROI from your research investment, whether you’re in the lab or studying your marketplace.
Marketing on the Web
What's different - and what's not so different - about marketing for e-commerce.
Web Businesses Don’t Need Marketing?
I more than occasionally hear or read that modern web-based commerce makes marketing and brand building irrelevant, even obsolete. Another opinion …
Fundamentals of Marketing and Sales
Deep down, the fundamentals of marketing and selling are just that – fundamental – regardless of the product or service you’re selling.
Four Things You Must Know to Brand Your Way to Success
Your “brand” is the sum of everything that people think, feel, believe and ‘know’ about you, your product and service, and your company
Marketing for Entrepreneurs and Small Business
Under-staffed and under-resourced? Some things every business, entrepreneur and startup should be doing to assure that the customers will be there when you open for business …