Recent Marketing Intelligence Articles

Vampire Marketing – Part I

‘Vampire’ marketers are sucking the lifeblood out of more and more traditional businesses. Is your brick-and-mortar business in danger of becoming just another showroom for aggressive on-line marketers?

http://market-intel.com/blog/?p=520

 Problems and Opportunities

Where to spend my never-quite-enough time, resources, and money?

http://market-intel.com/blog/?p=532

Better Marketing, Starting Today

Most companies, large and small, can quickly make their business more relevant and appealing to potential customers by addressing 3 areas:

http://market-intel.com/blog/?p=515

ASSURING THE SUCCESS OF YOUR NEW VENTURE

Along with technical excellence and solid finance, attending to these market-facing factors will assure that customers are waiting, $$$ in hand, when you launch.

http://market-intel.com/blog/?p=506

Marketing Is More Effective When Targeted to Personality Profiles

A recent study proves that incorporating customers’ personality traits into your market segmentation scheme can improve the effectiveness of your advertising and communications.

http://market-intel.com/blog/?p=489

POWERBALL’s Marketing Strategy

The POWERBALL multi-state lottery recently doubled the basic ticket price.  Like theirs, your customers’ buying decisions are driven by a thicket of motivations – motivations that are at the same time rational and emotional, occasionally conflicting.  Understanding what’s important to your customer – accounting-wise and in her deep psychology – gives you a better chance of winning the big jackpot in your marketplace.

http://market-intel.com/blog/?p=476

Not Exactly Marketing, but …

I’m continually amazed by my grandparents’ generation, born in the 1880s and 1890s …

http://market-intel.com/blog/?p=480

Another Plastics from Bio-Mass Discovery

A new discovery at University of Massachusetts Amherst may someday lead to a practical bio- alternative to one of the world’s largest volume consumer plastics.

http://market-intel.com/blog/?p=468

Maximize Your Research ROI

Here are 5 Rules of Research Strategy that will assure you get a handsome ROI from your research investment, whether you’re in the lab or studying your marketplace.

http://market-intel.com/blog/?p=464

Marketing on the Web

http://market-intel.com/blog/?p=452

 Web Businesses Don’t Need Marketing?

I more than occasionally hear or read that modern web-based commerce makes marketing and brand building irrelevant, even obsolete.   Another opinion …

http://market-intel.com/blog/?p=448

Fundamentals of Marketing and Sales

Deep down, the fundamentals of marketing and selling are just that – fundamental – regardless of the product or service you’re selling.

http://market-intel.com/blog/?p=445

Greener Materials and the Markets that Use Them

We hear a lot about concepts like ‘sustainable’, ‘renewable’, ‘green’ and ‘environmentally friendly’, but it’s often not clear what those terms actually mean.

http://market-intel.com/blog/?p=437

Sunshine, Blue Skies … At Home with Wind and Solar Energy:  Taking the Mystery Out of America’s Energy Options

http://market-intel.com/blog/?p=431

Four Things You Must Know to Brand Your Way to Success

Your “brand” is the sum of everything that people think, feel, believe and ‘know’ about you, your product and service, and your company

http://market-intel.com/blog/?p=427

Marketing for Entrepreneurs and Small Business

Under-staffed and under-resourced?  Some things every business, entrepreneur and startup should be doing to assure that the customers will be there when you open for business …

http://market-intel.com/blog/?p=320

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