Growing a Solar Business with Marketing Research

In a recent Marketing Intelligence & Strategy project, I helped a small business owner:
1. Understand local markets and potential buyers for solar energy systems in residential and commercial buildings.
2. Create programs to educate local architects and builders about solar technologies and the viability of solar-electric and solar hot water systems in home and commercial building environments.
3. Implement a marketing communications program to inform homeowners and commercial building owners about the availability and parcticality of solar energy systems in the local marketplace.
For more about the insights and recommendations of this MISA project and its results ….

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