Markets for “Green” Chemicals

Here is a quick summary of a consulting project I recently completed.
If this sort of assessment would be valuable to you, please contact:
Bob Brothers
Marketing Intelligence & Strategy

Working with the client’s VP of Business Development, Marketing Intelligence & Strategy Associates created profiles of the US and European marketplace for a selected family of industrial chemicals. MISA prioritized important market opportunities and developed marketing strategy and implementation recommendations for “green” versions of these products, made from a new, environmentally friendly manufacturing process.

MISA Principal Bob Brothers conducted interviews with key industry participants and utilized published information sources, to:

– Define the size and value of key end uses, and profile major suppliers and consumers of the targeted products.
– Explain the buying decision processes of key potential customers, and their protocols for evaluating and approving new products and suppliers
– Determine key customers’ and end users’ attitudes, materials selection and marketing practices around “green” products and formulations.
– Explain the impact of European REACh regulations upon targeted market segments in the EU and the resulting limitations and opportunities for the client to enter the European marketplace.

Insights and recommendations provided by MISA gave the client confidence to accelerate its investment and business development activities in the new “green” manufacturing process.

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