Comments for The Market Intelligence Blog

Comment on Nylon from Shrimp – A Marketer’s View by Bob Brothers

Bob Brothers — Tue, 12 Feb 2013 16:07:15 +0000

Thanks, Jonathan. I appreciate your comments – and agree with pretty much everything you said.
I, too, am a great believer in govt funding of scientific research, especially the exploratory sort of basic R&D that doesn’t fit the 5-10 year time horizon of industry’s conventional NROI analyses.
I also agree with your identification of the culprits – promoters, journalists and other commentators, who garble and distort the message of the research they report. Sometimes, they’re intentionally misleading, but more often, it’s simply a matter of their scientific illiteracy (aggravated by the equally woeful lack of care within the R&D community for intelligently communicating the import of their science to the general public).
Thus … The obligation of scientifically competent lay-persons to help translate arcane science into messages that are easily digestible by ordinary people.

Comment on Nylon from Shrimp – A Marketer’s View by Dr Jonathan Hughes

Dr Jonathan Hughes — Tue, 12 Feb 2013 11:30:56 +0000

Hi Bob,

I was intrigued by your article, because my instinct has always been to utilise the properties of the bio-polymer rather than conduct several, cost additive steps to create a monomer equivalent to a chemical commodity. Looking at the Science Daily article it would appear that the driver is to find a use for lower grade, calcium-rich chitin, which may be an uncompetitive raw material for chitosan production. ( http://www.sciencedaily.com/releases/2013/02/130207074216.htm ).

I’m a great believer in governments funding research for the generation of knowledge and the methods developed by the Fraunhofer Institute to generate building block chemicals may be the missing piece in a jigsaw for a commercial enterprise seeking to economically produce novel chemistries that cannot be produced economically from petrochemical feedstocks (e.g. pharma or nutraceutical products). Cetrainly Lars Wiemann, who heads the project from the Fraunhofer Institute for Interfacial Engineering and Biotechnology, in Straubing, Germany is under no illusions about the economics. To quote from the article:

‘The project team is well aware of such issues. “The polymer industry is very price competitive and final monomers, may they come from fossils or renewable, must be cheap,” says Wiemann. He concludes: “If our process is too expensive in the end it won´t be competitive and not relevant for industrial uses.”

As ever, I htink the misleading culprits are the promoters and – probably non-technical – “communicators” of the European funded project. By spreading catchy yet inaccurate headlines they do more damage than good.

Great blog. Thanks for sharing.

Jonathan

Comment on Maximize the Return on Your Business Consultant Investment by Leslie Walker

Leslie Walker — Tue, 15 Jan 2013 18:16:41 +0000

I am a business consultant, and I totally agree with everything you said here! Thanks for sharing.

Comment on Should I Use a Business Consultant? by Practical Advice for Selecting the Ideal Consultant | The Market Intelligence Blog

Tue, 15 Jan 2013 15:57:29 +0000

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Comment on Vampire Marketing 2: Protecting Yourself by Bob Brothers

Bob Brothers — Fri, 04 Jan 2013 20:52:57 +0000

There are many providers of blogging platforms – I use WORDPRESS. WORDPRESS has a very user-friendly system that is fairly easy and painless for the first-timer to use. (I assume the other providers have systems that are equally user friendly.)
Good luck with your blogging.
Bob

Comment on High ROI Advertising and Marketing Communications by Bob Brothers

Bob Brothers — Fri, 04 Jan 2013 20:49:32 +0000

Thank you, Calvin

Comment on Should I Use a Business Consultant? by Bob Brothers

Bob Brothers — Fri, 04 Jan 2013 20:48:40 +0000

Please feel free to quote or re-post with attribution:
The Marketing Intelligence Blog
Marketing Intelligence & Strategy Assoc
Bob Brothers, author
http://www.market-intel.com
bob@market-intel.com

Comment on Should I Use a Business Consultant? by How to … Select and Use a Business Consultant | The Market Intelligence Blog

Fri, 04 Jan 2013 18:02:09 +0000

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Comment on Vampire Marketing 2: Protecting Yourself by kredyt pod zastaw

kredyt pod zastaw — Sun, 09 Dec 2012 18:32:45 +0000

Hey great website! Does running a blog like this take a great deal of work?
I have very little understanding of coding however I had
been hoping to start my own blog in the near future.

Anyhow, if you have any recommendations or techniques for new blog owners please share.

I know this is off subject nevertheless I just
wanted to ask. Thanks!

Comment on High ROI Advertising and Marketing Communications by Kristen

Kristen — Thu, 15 Nov 2012 06:58:03 +0000

I always follow your blog it’s again have the very nice and hot topic. Your all 5 points help the investors to make investment in this unpredicted market. Thanks for sharing a great post.