Comments on: Know Thy Customer … To Become a More Successful Supplier http://market-intel.com/blog/2009/05/18/know-thy-customer-to-become-a-more-successful-supplier/ The Intelligent Approach to Marketing at www.market-intel.com Tue, 29 Jun 2010 15:23:30 +0000 http://wordpress.org/?v=2.8.4 hourly 1 By: Dyveke http://market-intel.com/blog/2009/05/18/know-thy-customer-to-become-a-more-successful-supplier/comment-page-1/#comment-21 Dyveke Thu, 11 Jun 2009 17:31:20 +0000 http://market-intel.com/blog/?p=184#comment-21 Thanks for the reply. Marketing research is often ignored, because the descion maker is superficial or because things has worked out well before and you tend to rely on old medals. For me the essentials about marketing research is right timing of the right activities. Thanks for the reply. Marketing research is often ignored, because the descion maker is superficial or because things has worked out well before and you tend to rely on old medals. For me the essentials about marketing research is right timing of the right activities.

]]> By: Bob Brothers http://market-intel.com/blog/2009/05/18/know-thy-customer-to-become-a-more-successful-supplier/comment-page-1/#comment-14 Bob Brothers Sat, 23 May 2009 02:55:53 +0000 http://market-intel.com/blog/?p=184#comment-14 To DYVEKE's question, I'd say follow the recommended approach of asking the open-ended question. If you can engage your client in a dialog about what you do well and not so well, you will learn much more than from numerical scores on a limited number of discrete questions. The number scores approach would be useful if you have a large number of clients and wish to do statistical analyses. DAVE CALABRESE's is obviously the voice of experience. Some managers don't realize what marketing research can do for them, some are too impatient spend a little time or reluctant to invest a few $$$, and some are just too reliant on their own intuition. Dave's last sentence is sad but oh so true. To DYVEKE’s question, I’d say follow the recommended approach of asking the open-ended question. If you can engage your client in a dialog about what you do well and not so well, you will learn much more than from numerical scores on a limited number of discrete questions.

The number scores approach would be useful if you have a large number of clients and wish to do statistical analyses.

DAVE CALABRESE’s is obviously the voice of experience. Some managers don’t realize what marketing research can do for them, some are too impatient spend a little time or reluctant to invest a few $$$, and some are just too reliant on their own intuition. Dave’s last sentence is sad but oh so true.

]]> By: David Calabrese http://market-intel.com/blog/2009/05/18/know-thy-customer-to-become-a-more-successful-supplier/comment-page-1/#comment-12 David Calabrese Wed, 20 May 2009 13:57:22 +0000 http://market-intel.com/blog/?p=184#comment-12 Too many managers rush to make decisions based upon a hunch. Then only through trial and error do they realize that their hunch was wrong. Quality market and business intelligence is the difference between success and failure. Gathering this intelligence often seems like such a daunting task that the decision to just move forward is made based upon the notion that the research will take too much time and they need to move quickly. However the net start to objective time-line is shorter with quality intelligence. It is like architecture for a building. They spend years on the plans so that each piece of the building is carefully thought out and designed. If they just started, imagine how long it would take and how much it would cost to figure out the build as they go. Long story short, do your homework. Getting an F in business means bankruptcy... Too many managers rush to make decisions based upon a hunch. Then only through trial and error do they realize that their hunch was wrong.

Quality market and business intelligence is the difference between success and failure. Gathering this intelligence often seems like such a daunting task that the decision to just move forward is made based upon the notion that the research will take too much time and they need to move quickly.

However the net start to objective time-line is shorter with quality intelligence. It is like architecture for a building. They spend years on the plans so that each piece of the building is carefully thought out and designed. If they just started, imagine how long it would take and how much it would cost to figure out the build as they go.

Long story short, do your homework. Getting an F in business means bankruptcy…

]]> By: Dyveke http://market-intel.com/blog/2009/05/18/know-thy-customer-to-become-a-more-successful-supplier/comment-page-1/#comment-10 Dyveke Tue, 19 May 2009 19:14:16 +0000 http://market-intel.com/blog/?p=184#comment-10 I was asked to ask my customers two questions: 1, Woulld thet recommend my firm to others. 2, Why yes, why no. This is unlike what I have been teached where you often use numbered scales, any comments? I was asked to ask my customers two questions:
1, Woulld thet recommend my firm to others.
2, Why yes, why no.
This is unlike what I have been teached where you often use numbered scales, any comments?

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